#1 Evolution of Advertising

1) Articulate important historical events and milestones (such as compulsory education, industrial revolution, and transportation improvements) impacting evolution of current advertising industry.  Compare and contrast characteristics of the current advertising and public relations industry with those found in the past.

History in the Making

Make a note of any events below that are surprising to you.

Industrial Revolution's Affect on Advertising

Read the "Overview" in the article linked about evolution of advertising.

1955 Good House Wife's Guide

Read the expectation of homes in the 1950s through the article linked here. This may seem hard to believe, but times have really changed over the last 70 years.

• How does this understanding of homes in the past clarify the growth of advertising in the industrial revolution?
• What changes of focus in advertising have evolved over time as households have changed?

History: 1950s and Advertising 

Read the article linked her to learn more of the evolution of advertising.

After reading the articles above, answer the following questions.  Make a notation of the paragraph/sentence/article used to back up your answers.

1. How has advertising evolved due to the industrial revolution?
2. Compare and contrast characteristics of current advertising and public relations industry with those found in the past.  Create a Venn diagram illustrating in addition to paragraph answer.

Class Discussion

1. How might advertising evolved due to compulsory education?
2. How has advertising evolved due to transportation improvements?
3. Have advertising changes been for the good or worse of our society? 

Let's Wrap it Up!

Have advertising and Public Relations changed over the years?

Postcard Activity:  Using the provided index card, write a postcard to your parents explaining today's lesson.  (Show to me first then bring back signed by your parent tomorrow.)

Not sure what a postcard is???  Click the link to see an example.