#21 & #22 Types of Public Relations Strategies
#21 Through the analysis of case studies, discuss the role of public relations in the promotional mix and identify various types of public relations strategies. Differentiate between public relations activities that are controllable and those that are not (e.g. BP's news coverage after the gulf oil spill versus paid advertisements showing environmentally conscious behavior); include public relations vehicles used internally by companies in the analysis. #22 Through the analysis of case studies examine the role of public relations in crisis management. Develop an explanatory narrative and accompanying timeline describing public relations strategies and tactics that were put in place to address negative publicity during a newsworthy crisis. Public Relations Several weeks ago we were looking at the "promotional mix" from chapter 17. Do you remember the reason why companies use a promotional "mix?" What are the different elements that can make up a promo...
