#3 The Marketing Mix

Standard 3:  Analyze how the elements of the marketing mix (e.g., product, place, price, and promotion) create an image or position for a product or company. Investigate elements of the marketing mix using a specific product example and explain in an informative text how marketers make decisions about these elements based on the people they want to attract as customers.

Review

 

When you are studying advertising, we have to go back and review basic marketing principles learned earlier.  See if you can answer the following questions:

What is marketing?
What is the marketing concept?
What are the 4 P's of the marketing mix?

Click on the Quizlet link to review basic marketing terms.  Read over the flashcards, then play the match game.

You can reveiw the marketing mix on pages 20-23 in the text book.

The Marketing Mix

Today we are going to look at the marketing mix and how companies use it to create an image or position in the market for either their product or their company.

Let's Review the 4 P's of the Marketing Mix:

Grab a Partner!

Now, with that in mind, lets look at the following products or companies to determine how the marketing mix has helped them attract desired customers.


Pepsi
Walmart
Ralph Lauren
Starbucks Frappuccino

Informative Text 

Select another product or company and explain in an informative text how marketers make decisions about these elements based on the people they want to attract as customers. (1 page - due today, presentations tomorrow)