#10 Media Costs

#10)  Write an informative narrative summarizing how media costs are determined, citing specific textual evidence and using domain-specific language.  Include factors that affect media rates and methods to compare rates.

Advertising isn't Free

Publicity is free.  Publicity is what someone else says about your company.  It can be very powerful whether positive or negative publicity.

Advertising is not free.  Today we will be looking at how media costs are determined.
 "Everyone knows that it pays to advertise, but the questions are "How well?" and "Was it worth the cost?"

Objectives

• Identify media measurement techniques.
• Explain techniques used to evaluate media.
• Summarize how media costs are determined.
• Explain promotional budget methods.

Read pages 453-459 in the text book.

Complete the worksheet (page 100, 28, 102)

Discuss (On your own paper)

1. In media measurement, what is meant by an audience?
2. Why is it important to know how many impressions an ad has?
3. Why might advertisers choose to are advertisements during the "sweeps months"?

Writing Practice

Write a 2 page informative narrative summarizing a) how media costs are determined, citing specific textual evidence and using domain-specific language.  b) Include factors that affect media rates and methods to compare rates.

Rubric:

30 points total

5 -Length

5 -Grammar

5 -Domain-specific language

5 -How media costs are determined?

5 -What factors affect media rates?

5 -What methods are used to compare rates?