#12 Effective Copywriting and Design

12) Demonstrate an understanding of effective advertising copy-writing and design by crating an ad layout.  Write peer reviews critiquing the design, key message, and probable effect on target audience.  Develop and strengthen writing by revising and editing layout based on peer feedback.

Copy-writing and Design


Introduction


Check out these headlines that should have been checked before publishing!

Read 476-481 in the text book.

Answer Review Key Concepts 1-3 page 475 on a separate sheet of paper.

Create Your Own AD

Get a magazine and open to an ad layout.  Cover with a sheet of paper and trace the sections of these layout: headline, copy, illustration, signature, and disclaimer.  (Just draw boxes around the section and label them so you can see the layout)




Take one of the advertisements that you created in the last lesson and create a full size one in color (use crayons or colored pencils for this project.)

We will post these in the classroom for peer review critiquing  the design, key message, and probable effect on target audience.



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