#13 Sales Promotion

13)  Compare various forms of sales promotion (such as coupons, contests, fashion shows, product samples, rebates, and incentives) and determine methods for measuring results of each.  Craft a claim about the return on investment from a particular promotion, providing specific examples of company benefit from perceived consumer sale.

Sales Promotion

Read to Find Out
Read pages 395-397.  Take notes as you read.
On your own paper list the five basic categories of promotion in the promotional mix.

1. How does direct marketing differ from advertising?
2. How are direct marketing and sales promotion similar?
3. What are the benefits of sales promotions?

What sales promotions have you received/used?

1. What is the purpose for businesses using sales promotion?
2. How many forms of sales promotion (promotional mix) does each company use?
3. How can they know which form is the one that actually causes customers to act (buy)?
4. What is ROI?
5. How might you promote a product that you like?

Promote Your Restaurant

1. Create a presentation describing three types of sales promotions you will use to attract customers to your new restaurant that serves meals ranging from $8 to $25.  
2. Describe the type of restaurant you own and your target market.
3. For each type of promotion in the sales promotional mix that you choose (3) explain why you chose that form of promotion and what percent of ROI you expect.

What is ROI?

To explain the concept of return on investment, lets go to the movies.  

Some movies bring in more money than others, but then again, some movies cost more to make.  Here's where we see the concept of return on investment.  (What you get from what you put into it)

Let's work through the packet.  

Oscars at a glance

Oscars ROI project created and shared by Victoria Lacey.