#7 AIDA

#7  Define characteristics and implications for each of the four steps of the AIDA (Attention, Interest, Desire, Action) formula.  In groups select a product and create example consumer engagement strategies that apply to each step.

What is AIDA?

How do you get someone to notice you?  Just for fun, make a short list of cheesy pick-up lines (keep it clean this is just to be funny...)

In sales, some products that are not basic needs, you must go through a process to get customers to "act to make a purchase."

Those steps are made up of the acronym AIDA.

• Attention
• Interest
• Desire
• Action

Read the two articles linked below:

1.  link to article
2.  good article mindtools

Now watch the 2 videos linked below:

1. Watch the linked deca video to see what AIDA is?
2. video

A good example of seeing AIDA used is the commercial for the Snuggie

Snuggie commercial

Guiding Questions

What does the acronym stand for?
Give and example of how a marketer might get a customer's attention?

Apply What You've Learned

• Work with a partner to create a 30 second "commercial" for a random item in your backpack (something inexpensive and not a basic need.)
• Be sure to craft the commercial using AIDA. 
• Send video to julie6davis@gmail.com