#8 Advertising Media
#8) Identify and distinguish between types of adverting media by creating a graphic organizer to compare and contrast the advantages and disadvantage of each type. Develop and defend claim(s) about which types are best suited for certain products, services, institutions, or events, citing authentic examples. For example, pharmaceuticals often utilize print media due to the lengthy disclaimer text that must accompany prescription drug advertising.
Death of the Newspaper
Yellow Pages Future
Write a paragraph summarizing how print mediums are staying in business.
Advertising Media
Today we begin looking at the different types of advertising media available for getting the message out about your product, service, institution or event to the customer.- Read pages 441-451. Take notice of the different types of media listed. We will look closely at each medium and determine how each is used most effectively.
- Create an outline as you are reading/skimming the section. You will use this information to create a graphic organizer illustrating different mediums.
- Make a list of each type of advertising listed and give a product, service, institution, or event that would be suited for each.
Is it obsolete?
Read the article linked below to see what newspapers and yellow pages are doing to stay relevant.Death of the Newspaper
Yellow Pages Future
Write a paragraph summarizing how print mediums are staying in business.
- Label your paper "#8 Advertising Media - Death of the Newspaper/Yellow Pages Future"
- Be sure to cite specific information from each of the articles
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