#11 Print Based Advertising

11) Identify the elements of a print-based advertisement (such as headline, illustration, copy, signature, or logo) and analyze their relationship to the principles of effective advertising design (e.g., balance, color, proportion).

Print-Based Advertising

What is it about print ads that get your attention?
Color?  Clever or funny headlines, pictures?

Think of a print advertisement (from a favorite magazine etc.,) that you remember or that caused you to make a purchase?  Describe it on your own paper.  (was it promotional or institutional?  that's a throwback from our last lesson:)

Read pages 467-475 in your text.

Headlines

What tips does the reading give about headlines?  

Words to use? 

How should it affect the reader?

Work with a partner to create 1 headline for 1 product and 1 service

Copy

What is copy?
What tips should be used when creating copy?

Apply It!

Study the elements of  the illustration on page 470.

• Create a print advertisement for 1 product or service on a full sheet of paper.  
• If the company has a slogan like "just do it" you can use that but you must create your own everything else.  
• Do not look on the internet for inspiration, just use your mind.
• Label each of the elements similar to the example on page 470.

Activity 2

Select a full-page ad from a provided magazine.  Use the provided copy paper to label parts of the ad.

• Trace the headline
• Create a copy block for the copy.  Label the copy tips used from page 473
• Trace the outline of the illustration.
• Trace the signature 
• Trace the slogan and indicate the eye-catching technique used from page 475 (alliteration, paradox, rhyme, pun, or play on words)  

Answer questions 1-3 Review Key Concepts (page 475 - please write questions and answers)