#14 Social Media Marketing

#14) Explain the value of social media marketing for increasing market reach and customer interaction.  Compare and contrast features and benefits of major social media applications (such as social networks, video sharing, and interaction tools as well as mobile marketing, blogs, and other forms of "push" media).  Synthesize customer interaction based on product and market characteristics.

Social Media Marketing

Warning:  Social Media Can Fail You

Have you ever sent a text or posted something that you did not proofread and cannot take back?

Jimmy Fallon Hashtags #momtexts

Objectives

• What are some current social media apps used for push marketing?
• What are some of the features and benefits of major social media apps as push marketing?
• How can a business decide which apps are most effective to reach customers?

Read page 403 in your text book.

1. What is the difference between the push policy and the pull policy?
2. How is this concept applied to social media marketing?
3. What are you more likely to encounter, the push policy or the pull policy?

Pull vs. Push Marketing


Reuters TV - Gen Z, Brands Lean on Influencers to Hook Gen Z (8 minutes)

Compare and Contrast

• Create a list of major social media apps in chart form so you can list the target market, features and benefits, and customer interactions of each.
• Use a decision tree for selecting tools and strategies that will result in effective brand promotion and customer interaction.
• Prepare to share your findings at the end of class

What's a decision tree?

Wrapping Up

1. What are some current social media apps used for push marketing?
2. What are some of the features and benefits of major social media apps as push marketing?
3. How can a business decide which apps are most effective to reach customers?